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1. Lets Simplify Marketing. What is it?

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Accelerate Mastermind Group
Module 3: Marketing Mastery 1
1. Lets Simplify Marketing. What is it?

Resources

Marketing Mastery Workbook

The Three Outcomes Of Marketing

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About Our AMG Community

Coaching Calls

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Module 1: Personal Mastery 1

What's AMG All About?

Why We Do What We Do

Understanding the Six Human Needs

Understanding How You Respond to Expectations

Playing Above the Line

Feedback Not Failure

The Gift of Perturbation

The Compound Effect

Whatever You Focus on You Create

Clarity is Power

Principles Will be Revealed Upon the Decision

Life Happens For me, Not to me

Steve Jobs Commencement Address

Creating More Time Using a Stop Doing List

Vacuum Theory

Missed Opportunities Part 1

Missed Opportunities Part 2

Implementing Missed Opportunities: How to get Team Buy-In

Creating Your New Story

How to Create Your Plan

Module 2: Money Mastery 1

1. Why are you in business

2. Money is an Exchange Of Value

3. Your Financial Blueprint: Finding Your Financial Freedom Number

4. Your Financial Blueprint: Understanding Your Financial Threshold

5. Understanding Your Stories About Money

6. Your Psychological Success Drivers

7. Understanding Your Values Around Money

8. Where Your Money Story Was Developed and Creating Your New Story

9. The Importance Of The Compounding Effect

10. The Science of Setting Prices

11. What is Money...

12. Understanding Your Financials, Profit & Loss - Part 1

13. Understanding Your Financials, Profit & Loss - Part 2

14. Understanding Key Performance Indicators & Introducing To Your Team

Module 3: Marketing Mastery 1

1. Lets Simplify Marketing. What is it?

2. How To Create 10/10 Raving Fan Clients To Hyperdrive Word of Mouth Marketing

3. Consult Conversion Matrix

4. Developing Your Unique Message

5. Creating Your Unique Video Message

6. Morning Rituals

7. World Class Phone Skills

8. Automated Marketing

Module 4: Leadership Mastery 1

1. Defining Leadership

2. Three mandates of a Leader

3. Identity of a Leader

4. Four Different Styles of Leadership

5. Creating An Empowering Team - Clarity and Certainty

6. Creating An Empowering Team - Team Rules Part 1- Values

7. Creating An Empowering Team - Team Rules Part 2

8. Creating An Empowering Team - Communication

9. Creating An Empowering Team - Growth

10. Creating An Empowering Team - Autonomy

The 9 Steps to a Courageous Conversation

How to Successfully Induct New Team Members

Module 5: Personal Mastery 2

1. The Quality of Our Emotions

2. Our Relationship with Quantum Physics

3. The Emotional Scale

4. What Do We Need To Get A Better Result

5. Filters For Meaning: 1. The Triad

6. Filters For Meaning: 2. Emotional States

7. Filters For Meaning: 3: Primary Question

8. How To Develop New Habits

Module 6: Money Mastery 2

1. Where Are You Going Financially and Why?

2. What Strategy Are You Going to Use?

3. The Reality of Wealth Creation

4. The "Best of" Philosophies From Those Who Have Created Wealth

5. Managing Your COGs

6. BBVet Surveys: A Deep Dive into Profit Margins and Fee Surveys

Module 7: Marketing Mastery 2

1. How To Create and Use Newsletters

2. Book It In Now System

3. Introducing A Senior Pets Program

4. Overcoming Client Objections: Getting More "Yes" To Estimates

5. Belief Change Matrix: From Zero To Hero, How To Double Any Service

6. Design Your Client Experience Masterpiece (Part 1)

7. Design Your Client Experience Masterpiece (Part 2)

Additional Support Materials: Personal Mastery

How to Change Your Story to Change Your Life

Overcoming Fears

The Power of Intention

Whippet Notes Demo

Additional Support Materials: Money Mastery

BBVet: Setting Your Fees

Managing Client Accounts Effectively 💼

Recording Conversion Rate - Recommendation to Uptake

Increasing ATV - The Power of Small Changes

Additional Support Materials: Marketing

How to Create a 10 out of 10 or Nothing Culture For Client Experience

How to Use Video to Communicate to Your Clients

What to Talk About On Your Videos

Marketing Defined. Which Marketing Should I Do?

Resource: Anthony Laye, Communication, Influence and Confidence

Google Reviews

A Formula For Engaging Facebook Posts

How To Set Up a High Converting Website

Additional Support Materials: Leadership

The Importance of Daily Huddles - A Process To Implement In Clinic

How to Practice No Triangles Handout

The 6 styles of Kinetic Leadership Handout

Examples of a good team weekly newsletter

Debate Format

Team Induction Documents

Employee Development

Project Launchpad Delegation

Recruitment Blueprint Handout

The Employee On Ramp Handout

Additional Support Materials: Webinars and Workshops

Smart Vet Practice Pricing Workshop

Admin

AMG Handouts

Checklist

Clinical Standards of Care

Marketing

Pricing templates

Team Training - John's Resources

Resources - Team Training (John's Resources)

Team Management Checklist

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